Will County Gazette

The Village of Channahon has introduced a new brand identity, aiming to modernize its community's visual representation with a distinct logo and tagline. This initiative was developed in collaboration with a5 Branding & Digital, incorporating extensive community input through surveys, interviews, and focus groups to ensure the design reflects Channahon's characteristics, such as natural beauty and connectivity.

The updated logo features colors inspired by the Village's landscape and portrays the convergence of rivers and community members. The central focus is a prominent 'C' uniting these elements. The rebranding effort extends beyond the logo to include business cards, letterheads, signage, and vehicle decals, ensuring a consistent identity across multiple platforms.

Village President Missey Moorman Schumacher remarked, "This rebranding is more than just a new logo; it represents Channahon's commitment to growth and unity. We appreciate the community's participation in this process and are excited to see the new identity in action throughout the town. From the colors to the tagline, we have created a visual identity that feels both fresh and familiar. Moving forward, we're going to see a Channahon that feels unified, modern, and full of possibility. This isn't just a new logo - it's a celebration of who we are and where we're headed."

The brand was formally adopted at a Board of Trustees meeting on March 3, 2025. Members of the Channahon Junior High School Student Council attended the meeting for Job Shadow Day, participating in discussions about the logo and its elements.

Schumacher added, "The input from the student council members had a tremendous impact on the final logo decision. During our conversations with them about it, they echoed a number of points that the process had revealed: how the bold colors, particularly green, reflect the vibrancy of our community, the cohesiveness of the lines intersecting and how representative that is of our town, and how this logo ultimately made them feel proud of and inspired by Channahon. It was a fantastic way to get the youth and future of our town involved and have their voices heard."

The new branding was unveiled at the State of the Village Address on April 10, alongside updates to the Village’s digital presence. This refreshed identity aims to enhance Channahon’s image while honoring its history and natural surroundings.

For further details, visit the Village of Channahon website or contact their office.